I visualised and developed the male identity of TheFounded platform. When I first started working for TheFounded, they had just launched their Male orientated shopping destination and as a result needed to update their visual identity slightly to speak to their male counterpart.
Based on research findings, a new design was crafted, emphasizing a more masculine aesthetic, including the use of bolder colors, sharp edges, and striking typography. The visual elements were adjusted to create a more streamlined and structured look that appeals to a male audience.
The website's content was also carefully curated and reimagined, shifting the focus to more gender-neutral themes and avoiding overly feminine language and visuals. The brand's messaging was revised to reflect the new design strategy and attract the target male audience.
EDMs
Below showcases designs using the platform Ometria to build and design our weekly newsletters.
Socials
A series of motion graphics used on social media platforms TIKTOK, instagram and facebook.
Brand Conceptualisation
I theorised and presented 3 mood boards and artwork suggestions to the team. Since the brand just launched their male representative, I helped to reposition their identity to suit the demographic. I looked at the many clothing brands already apart of the multi-brand platform and helped to streamline the graphics to bring a new dynamism to the brand.
While TheFoundedMan speaks to the male counterpart of TheFounded, it could not stray too far from the original brand image and as a result the team opted for the 3rd moodboard as their preferred brand direction.
