In addition to the main e-commerce site, TheFounded also published digital editorials as part of their Insider blog.
I collaborate with the content team every week to establish and enhance our digital editorial footprint, which involves designing and constructing the landing page as well as the editorial layouts. From a design perspective, this section of the website offers a thrilling opportunity as the emphasis can be shifted away from merely promoting clothes and towards immersing the customer in the brand's 'lifestyle.' As a result, my creative flair really came to life in this part of my role.
