At TheFounded, I worked closely with the Lead Digital Designer and Content team to bring our brand to life across just about every touchpoint you can imagine — from paid social ads and email campaigns to TikTok videos and global landing pages.
I played a key role in shaping influencer and brand campaigns from start to finish — brainstorming creative, designing assets, rolling with feedback rounds, and delivering final files that worked just as hard as the clothes they were selling. As a start-up, things moved fast, and job titles were more of a suggestion — so I happily stepped beyond the usual ‘graphic designer’ label to pitch in on content creation for TikTok and Instagram, too.
A standout part of the role? Designing creative that needed to land in ten different languages — from Danish to German — without losing the brand's tone, style, or energy. That meant being ultra-consistent with layout, adaptable with messaging, and always thinking globally.
Highlights:
– Designed weekly digital editorials for TheFounded Insider blog, where creative storytelling trumped product pushing
– Supported brand campaigns from concept to completion across paid media, email, and web
– Translated assets into 10 languages across global markets
– Collaborated on short-form content for TikTok & Instagram
– Wore many hats (and occasionally some great blazers) as part of a tight-knit start-up team
