For the launch of Nina’s Jewellery’s Rosewood collection, I led the visual storytelling from concept to final delivery. Inspired by the warmth and understated romance of Australian landscapes, I crafted a creative direction that balanced earthy elegance with high-end polish, aligning seamlessly with the brand’s refined approach. The ultimate aim was to blend Nina's luxury tone with a more approachable look and feel.
I took the lead on art direction and shoot planning, developing the visual moodboard, styling references, and shot list to ensure each frame felt both intentional and emotionally resonant. On set, I managed the photography myself, carefully composing and lighting each shot to highlight the natural tones and unique character of the gemstones.
Post-shoot, I handled all retouching and editing in-house, paying close attention to skin tones, texture, and colour grading to enhance the collection’s warmth and luxury without losing authenticity. The final suite of images was delivered in various formats for web, social media, and EDM use, providing a versatile campaign toolkit that elevated the launch across all touchpoints.
