During my time at LOVALL, I played a key role in bringing the brand’s campaigns and product launches to life across digital and print. Working closely with the marketing and e-commerce teams, I was responsible for producing creative assets that felt bold, relevant, and scroll-stopping, always tailored to our Gen Z audience.
My day-to-day included designing promotional graphics for social media, weekly EDMs, and paid ad campaigns; retouching e-comm imagery; and developing campaign identities from the ground up, like our denim launch and Black Friday sale. I also animated brand assets, created landing pages, and maintained a cohesive visual identity across every customer touchpoint.
With fast turnarounds and ever-changing priorities, I learned to work smart, stay flexible, and find creative solutions, whether that meant storyboarding a teaser campaign on the fly, adapting designs to stretch existing resources, or adding motion to give our visuals that extra edge.
Below showcases a campaign in which I was responsible for end-to-end execution of the campaign’s creative output, starting with the denim logo, which I designed and animated to set the tone for the entire rollout. From there, I produced all promotional collateral, ensuring consistency across channels. This included designing for social media, building the campaign’s dedicated webpage, developing Meta ads, and creating up to three branded EDMs per week. Every element was crafted to amplify the launch with a bold, wearable energy that spoke directly to our Gen Z audience, while maintaining a unified look and feel across platforms.
Social Media Motion Ads
When it comes to Gen Z, static just doesn’t cut it. This generation was raised on TikTok, Instagram Stories, and fast, engaging content that moves. They scroll fast, spot inauthenticity even faster, and expect visuals that feel dynamic, entertaining, and purpose-driven.
Motion and video design are essential tools for grabbing attention in cluttered feeds, delivering key messages quickly, and building an emotional connection in just a few seconds. For brands speaking to Gen Z, it's not just about looking good; it's about moving with intention. Whether it’s an animated logo, swipeable story, or a high-energy reel, motion brings brand personality to life in a way that feels native to their world.
In short: motion gets you seen, video keeps you relevant. Below are examples of motion collateral produced during my time as a graphic designer for LOVALL.
EDMs
Summer Sale
Below I have showcased sale graphics produced for multiple platforms: HP, EDMs, socials & print.
