As the world increasingly wakes up to the consequences of fast fashion, sustainable and ethical clothing brands have gained popularity. One such brand is ALIGNE, which has made a name for itself as a slow fashion brand that emphasizes transparency, community, and accessibility. As the lead graphic designer on the project, I spearheaded the creation of ALIGNE's brand book, which was instrumental in consolidating the brand's identity and values. Through a combination of compelling visuals and carefully crafted messaging, the brand book helped to position ALIGNE as a thought leader in sustainable fashion. It provided a clear framework for the brand's communication and messaging, ensuring that all touchpoints were consistent and aligned with the brand's values. In this project, I took a multi-disciplinary approach, drawing on my expertise in graphic design, branding, and marketing to create a brand book that was both visually appealing and strategically sound. The result was a powerful tool that not only communicated the brand's values but also helped to build a community of like-minded individuals who care about sustainable fashion.
